Crisis Management at Sundance

E-Book Final Project

For my Online Content and Strategy course final, I created a comprehensive crisis management e-book for the Sundance Film Festival. The project required me to build a comprehensive communication response to a fictional, yet realistic scenario: a politically motivated protest that interrupts a film premiere. I designed the entire piece end-to-end — narrative structure, research, visual branding, stakeholder analysis, and strategic messaging.

Across the e-book’s sections, I mapped out the reputational, financial, and safety implications of the disruption, then proposed a comprehensive crisis response grounded in effective communication strategies. The piece also included a detailed timeline, media-impact breakdown, corrective action plan, and an official statement drafted for Sundance leadership. Every component had to mirror the actual institution's tone, priorities, and responsibilities.

I’m especially proud of the visual and strategic cohesion throughout the book. I built a whole brand system — color palette, typography, black-and-white documentary-style imagery, and consistent page layouts — to reflect the seriousness of the crisis while still honoring Sundance’s identity as a home for independent storytelling. The e-book showcases my ability to combine research, design, and communication strategy in a professional, polished deliverable.

This project is one of my strongest examples of long-form storytelling, crisis communication planning, and creative direction working together in a single piece.